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4 Tips to Improve your Marketing Automation
1. Outstanding Content Powers Campaigns Yes, we know; you've heard it before - Content is King. We only mention it again because, even though this is true, a lot of people ignore the fact that it needs to be outstanding, appealing, engaging content - not just any...
10 Things You Should Nix in Your Email Newsletters
1) Generic Subject Lines A few weeks ago, I received an email with the subject line “June Newsletter.” What do you think happened with that email? Do you think I clicked it? Nope -- I clicked the “delete” button and sent it right to my trashcan without opening it....
What Are The Guidelines For Responsive Web Design
Responsive web design is a website design strategy use to create websites that provide an optimum viewing experience for visitors using a wide variety of devices. These innovative techniques involve a fluid approach to design that makes websites easy to navigate and...
3 Steps to Find the Best SEO Keywords
Next week, we’ll be hosting a live training about how to get free traffic from Google, and as I was preparing the training, we surveyed our audience to see what questions people have about SEO. I received a lot of questions about keyword research, so in today’s...
5 Secrets to Social Media Marketing
There are some social media marketing secrets that every business person should know to keep their audience interested. Many people are making use of social media to advertise their businesses, leading to many posts in news feeds that are demanding the attention of a...
Avoid Spammy SEO Strategies
Part of our services includes staying on top of SEO strategies, and over the past several years we've been conducting SEO audits on a variety of small business websites. What we’ve determined is that in their push to get first-page placement on Google, many have...
Is Your Website Ever Finished?
A website is never truly complete. Your website is an asset to your business and needs some care and looking after just like any other aspect of your business. Your website provides a great platform to market yourself and your business. Think of your website as being...
So what is inbound marketing actually?
Inbound marketing is about creating an engaging story of sorts and sharing it with the world. By creating well-written, compelling content, designed specifically to attract your target audience and hold their attention, inbound marketing attracts qualified prospective...
Convert Website Visitors Into Customers
If your site is not set up to convert website visitors into customers, leads and sales, then all that traffic will be a waste. Most marketing people focus on website traffic, and how to get more site visits. I don’t think this should be the main focus. In fact,...
How Social Media can Boost your SEO
SEO 101: How Google Ranks PagesLet’s take a step back and talk about how search engines work and how they rank different websites.Imagine you’re searching in Google for 'best New York City dentists.' Essentially, Google goes out and finds all the relevant pages for...
Marketing Automation
Being able to freely publish content and the surge of social media channels results in an almost unmanageable amount of work for PR professionals and marketers who don't have a marketing automation solution in place. For whose that aren't familiar with the term,...
What is SEO – Search Engine Optimisation
SEO is an abbreviation and stands for Search Engine Optimisation. It is the simple activity of ensuring a website can be found in search engines when, words or phrases relevant to what a site is offering, are typed into the search window. For a site to receive many...