A website is never truly complete. Your website is an asset to your business and needs some care and looking after just like any other aspect of your business.
Your website provides a great platform to market yourself and your business.
Think of your website as being done in stages. It is born, built, redesigned, and updated. This means that your website is in a constant state of being.
Once one stage of your website is completed, it is time to think about and move on to the next stage of your website. Your website shows people where you are in your business, what you have to offer and what you stand for.
Redesigning and maintaining your website is quite different.
- Changing the look and feel of your website is redesigning. Redesigning your website includes changing the theme or creating a new unique look for your business. This is an opportunity to show everyone how much you have grown.
- Making sure your content is up to date is part of maintaining your website. Maintenance also includes ensuring that links are still functional and that all plugins, themes, and WordPress Software updates are up to date.
You may not have the skills or the time to redesign or update your website yourself even though software builders like WordPress give you the opportunity to make changes by yourself. When you don’t have the time or skills to make changes, it is advised to outsource the task to a web designer.
Maintenance should be done regularly. Depending on the type of business you are running, maintenance can be done, weekly, monthly or quarterly.
Your website should be redesigned every 12 – 24 months, however, this does depend on the growth of your business.
You need to be honest with yourself and decide whether or not you want to maintain your website or if you should outsource. Outsourcing maintenance and redesigning free up time to concentrate on making your business work.
Your website needs to be cared for so it can contribute to building a successful business.