4 Steps To Generate Leads For Your Existing Business
1. Updating your existing website
Take an outsider’s view of your existing website and look at other websites for inspiration. Determine your focus service/product offerings and ensure your website show this. Ensure the website adheres to SEO requirements and is search engine friendly.
2. Update and amend the marketing plan
Determine the core services and product offerings and who the target audience is. Is the marketing message creating awareness and focusing on the relevant clients? Is there a Sales Funnel in place? Overview the marketing spend and cost per acquisition.
3. SEO audit and changes
The SEO strategy needs to fit into the marketing plan, website and sales funnel. After doing an SEO audit we can look at the focus keywords and changes to the website and Google Business Page.
4. The importance of emails
Growing a segmented client mailing list and creating a email relevant constant contact journey with your customers is super important. We suggest using a CRM/Email system like Mailerlite.
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“Charl has been vital in our growth and success during the almost 10 years we’ve been working with him and his company Beetge Media. He understands our business model and implemented a marketing plan when we started, we’ve had to adapt the plan over time because of economic and social changes, but the focus has remained the same – GENERATE MORE LEADS!”