SEO is an abbreviation and stands for Search Engine Optimisation. It is the simple activity of ensuring a website can be found in search engines when, words or phrases relevant to what a site is offering, are typed into the search window. For a site to receive many...
If your site is not set up to convert website visitors into customers, leads and sales, then all that traffic will be a waste. Most marketing people focus on website traffic, and how to get more site visits. I don’t think this should be the main focus. In fact,...
A website is never truly complete. Your website is an asset to your business and needs some care and looking after just like any other aspect of your business. Your website provides a great platform to market yourself and your business. Think of your website as being...
1. Outstanding Content Powers Campaigns Yes, we know; you’ve heard it before – Content is King. We only mention it again because, even though this is true, a lot of people ignore the fact that it needs to be outstanding, appealing, engaging content –...
1) Generic Subject Lines A few weeks ago, I received an email with the subject line “June Newsletter.” What do you think happened with that email? Do you think I clicked it? Nope — I clicked the “delete” button and sent it right to my trashcan without opening...
There are some social media marketing secrets that every business person should know to keep their audience interested. Many people are making use of social media to advertise their businesses, leading to many posts in news feeds that are demanding the attention of a...
