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4 Tips to Improve your Marketing Automation

4 Tips to Improve your Marketing Automation

Outstanding Content Powers Campaigns Yes, we know; you’ve heard it before – Content is King. We only mention it again because, even though this is true, a lot of people ignore the fact that it needs to be outstanding, appealing, engaging content –...

10 Things You Should Nix in Your Email Newsletters

1) Generic Subject Lines A few weeks ago, I received an email with the subject line “June Newsletter.” What do you think happened with that email? Do you think I clicked it? Nope — I clicked the “delete” button and sent it right to my trashcan without opening...
So what is inbound marketing actually?

So what is inbound marketing actually?

Inbound marketing is about creating an engaging story of sorts and sharing it with the world.By creating well written, compelling content, designed specifically to attract your target audience and hold their attention, inbound marketing attracts qualified prospective...

Marketing Automation

Being able to freely publish content and the surge of social media channels results in an almost unmanageable amount of work for PR professionals and marketers who don’t have a marketing automation solution in place. For whose that aren’t familiar with the...