Lead Generation Strategy
Back in the day, generating a lead meant picking up the latest ‘Yellow Pages’, finding listings of companies of individuals you were interested in contacting and finding interesting phone conversation techniques to get them to try or buy your product. A laborious task, with many losses before a win!
Thankfully we live in an age where technology has given us so much opportunity, partnered with the amounts of information at our fingertips, that the world of lead generation has become so much simpler.
We can target exact groups of consumers based on demographical information available from websites, social media channels and other digital media. Combine a message between these mediums and encourage said consumers to part with their details and you have your leads without needing to pick up a telephone.
This leads (hehe, yes LEADS) onto being able to communicate regularly with these potential consumers through fabulously designed, well-constructed and regular email journeys. You don’t want your clients to forget about you because your competition was more visible? Regular communications will build trust, credibility, make you top of mind and prove that you are there for the long run.
Talking about communicating…
Why not contact us and communicate your needs so that we can communicate your message to your clients and communicate back to you on our success?
Customers who receive email newsletters spend more when they buy from the company
Nurtured leads make larger purchases than non-nurtured leads
of business decision makers prefer to get information in a series of articles versus an advertisement
of organizations have someone in place to oversee their content strategy
Do you communicate with your customers?
The best thing about the future is that it only comes one day at a time.