Search Engine Optimization

SEO

 

The traditional definition of SEO or Search Engine Optimisation is the process of affecting the visibility of a website or a web page in a search engine’s search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

Now consider how this has expanded in recent times with the addition of social media integrations, blog posts and other means of getting messages out there. Your website is no longer the only platform that needs to be considered when you want your clients to find you.

Of recent, search engines have also restructured the way in which results are calculated, turning a once straightforward optimisation, into its own artform. To be on top, you need to know what the rules are and how to use them to your own maximum benefit.

You want visibility, we can use SEO to give you that. Speak to us and let us tell you how.

%

of search engine users never scroll past the first page of search results

trillion searches on Google globally over the course of 2013

%

of searches are made through the world’s number one search engine Google

%

of users click on the first 3 results in Google

SEO is of crucial importance

The 3 essential elements of an effective SEO are EFFECTIVE COMMUNICATION, USEFUL INFORMATION and HIGH QUALITY BACKLINKS SEO REFUGE

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