Inbound Marketing Consultancy

 

Inbound marketing is very similar to fishing.

Depending on the type of fish you want to catch, you go about finding the correct bait and placing it on your line.  You throw your line into the water and wait.  Soon you have a bite, and slowly, with learned fishing technique, you draw them into your boat.

In the instance of inbound marketing, the bait is a thoughtfully selected message intended to draw the attention of a certain group of individuals in line with your marketing strategy.

Various targeted communication mediums are used over a period of time to draw the client to your company’s boat.  This method requires an investment in time and an understanding of the market as well as how to address them to get the best desired response.

What makes this method so attractive from a marketing point of view is the ability to gain measurable statistics from every step of the communication in addition to the ability to mold future communications based on present results.  Very much a work in progress where you can direct the flow of the communication and the results it will offer.

Add to all this, the opportunity for clients to give you feedback along every step of the way, it becomes more of a sales dialogue, where both parties can provide input.

So, want to know more about the catch of the day?  Contact us

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of consumer time online is spent engaging with custom content

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Inbound marketing costs less per lead than traditional outbound marketing

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Inbound practices produce more leads than traditional outbound practices

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articles with images get more views over those without an image

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Marketing is not about your agency winning awards. It’s about your organization winning business. David Meerman Scott, Bestselling Author

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